Patel, J. amp Malpani, A. 2020 modern e-marketing tools and marketing strategies need to be recognized because ultimately survival with profit is the key to the market. Attract new customers. With an e-commerce strategy, you can gain new customers and, therefore, increase your revenue. There are several tactics that will help you secure ideal potential buyers. The only way to know if an ecommerce marketing strategy is working is to track the ROI. Campaigns that don't bring results aren't worth wasting money on. For the ones that work, try using them for a wider audience, rinse and repeat. 9. Stick to your strategy. Content marketing involves an e-commerce marketing plan using formats such as blogs, infographics, videos, and podcasts to connect with audiences. Effective content marketing requires an understanding of “top of funnel,” “middle of funnel,” and “bottom of funnel” strategies. The diagram below is a quick guide for you.