When you rhetorically analyze a work, you will explore the following concepts in a piece: Audience. Aim. Style or voice. Ethos. Pathetic. Logos. You will think about the decisions an author has made along these lines and ask yourself whether those decisions are effective or ineffective. The next page provides a, The purpose refers to what the writer wants to accomplish in the text. This usually includes selling a product or a point of view. The subject is simply the subject addressed by the writer in the text. 2. Review calls. Appeals are the first classification of rhetorical strategy and involve ethos, logos, and pathos. Keeping these elements of the text in mind can help you produce an informed rhetorical analysis essay. For example, Martin Luther King Jr.'s iconic "I Have a Dream" speech remains one of the most powerful and influential speeches. However, a person who does not know the background of the civil rights movements will not know this,