Rhetorical appeal 2: Pathos. The goal of Pathos-focused rhetoric is to appeal to the reader's emotions. A common example of pathos as a rhetorical device is advertisements for charity organizations that try to make you believe. Ethos, pathos and logos are the three categories of persuasive advertising techniques. Each category evokes a different appeal between the speaker and the audience. Ethos appeals to the ethics, or what we would call values, of the speaker. Pathos arouses emotions in the audience. Finally, logos brings logic into play using evidence and facts.Essay on an analysis of the ethos, pathos and logos of Mark Antony's speech in William Shakespeare's play Julius Caesa In the play Julius Caesar by William Shakespeare, Mark Antony offers a more effective approach. speech that Marcus Brutus using the techniques, ethos, pathos and the explanation of ethos, pathos, logos. Eth-os - ethics. It's about establishing personal credentials and making your audience believe that you know what to say, that you are a morally decent person, and that you are the right person to deliver your message. Path-os - pathetic, pity. No, this does not refer to the term “pathetic”.