: Reading the text. The first step in conducting a literary analysis is to read the text carefully and take initial notes. As you read, focus on the ideas presented. Pay attention to the author's writing technique, character development, and literary devices used. Some of the literary devices a writer should consider. The example used below is a short online survey conducted in preparation for the “Qualitative Text Analysis Workshop” as part of the. The purpose of the survey was to provide insight into participants' research needs and knowledge level. Generally speaking, textual analysis can be considered as a three-step process that involves i collection of textual data, ii preparation and cleaning of textual data. , and iii analyze textual data. During the collection phase, the researcher gathers the necessary textual data about companies from one or more varied sources, for example information provided by companies.