Writing an analysis requires a specific structure and key elements to create a compelling argument. The following steps can help you format and write your analysis: Choose your argument. Define your thesis. Write the introduction. Write the body paragraphs. Add a conclusion. 1. Choose your argument. Audience analysis is the process of collecting and analyzing information about the recipients of your communication. A comprehensive audience analysis includes the following information: Sociodemographic: age, sex, gender, language, religion, ethnicity, education level, employment status, social class. Geographic: geopolitical region, country, district.