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Why companies pursue internationalization strategies



I find that companies a that pursue strategic ambidexterity in their internationalization efforts obtain above-average internationalization performance in the short term and companies b that pursue this approach. This chapter explores the global business context, provides insight into an entrepreneur's motivations, and discusses the literature on business internationalization strategies. Entrepreneurs innovate and find new ways to create or discover new opportunities, start a new business, or expand an existing business. This article focuses on Chinese Internet companies and their overseas expansion, particularly in the European market. Leveraging an exploratory approach and conducting in-depth case studies on three leading companies – Alibaba AliExpress, Tencent WeChat and ByteDance TikTok, the research provides rich insights on these topics. It also helps explain which international paths firms take and which internationalization strategies are pursued Gardner, Gino, amp Staats, Reference Gardner, Gino and On the one hand, in the face of global competitive changes, EMNCs from mid-economies range must fully recognize their resources and renew themselves and,



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