Definition, examples and importance. Politicians use rallying cries to inspire people to take action. Advertisers create catchy slogans to attract people to buy products. Lawyers make emotional arguments. The five components of rhetorical analysis are ethos, pathos, logos, kairos, and stasis. Simply put, they evaluate the work's credibility, its logical and emotional appeals, its context and perspective. Any argument or claim can be analyzed by examining these elements. You can use them to evaluate a speech, a novel or a film. A person or organization. A rhetorician can develop credibility in several ways. The tone of writing and whether that tone is appropriate to the context help build a writer's philosophy, as does the accuracy of information or the visual presentation of rhetoric. In Homer's advertisement, philosophy is constructed in several ways.