The tone of writing is the attitude employed by your words. Much like tone of voice, tone of writing gives much more context beyond the words used. It can reveal an intention or hide it. As a memoirist and copywriter, positive tones can be used to show your appreciation to customers, announce promotions and new products, and provide helpful customer support. Examples of positive tone: “Let’s make this project a success.” “This year will be full of great opportunities – let’s make the most of them.” 6. Negative tone. Definition of critical essay. A critical essay is a form of academic writing in which a writer evaluates and analyzes a text. It could be a book, an article, a film, etc. In this type of writing, the main goal is not to convince your audience but to create an informative analysis. You must offer your interpretation and prove it with facts. For example, a story that describes a sunny, bustling park with laughing children has a happy tone, while a story that takes place in a quiet, dimly lit room may have a more serious or mysterious tone. Understanding an author's tone helps us better understand the mood of the story and the message the author wants to share. Tense tones: Anxious.