Home. Economy. Marketing. PDF article available. A CONCEPTUAL STUDY ON EXPERIENTIAL MARKETING: IMPORTANCE, STRATEGIC ISSUES AND, PDF Article Available. The influence of experiential marketing on customer satisfaction and loyalty. Journal of Promotion, 3 DOI: 10.1080 10496491.2022.2054903. This research studies the effect of experiential marketing campaigns on customer perception and business outcomes, with the aim of developing an article. A CONCEPTUAL STUDY ON EXPERIENTIAL MARKETING: IMPORTANCE, STRATEGIC ISSUES AND ITS IMPACT. International, abstract. Experiential marketing Explore all metrics. Abstract. Deliver, Today, experiences are considered a key differentiator for businesses, as products and services have become similar in terms of their functional attributes; This article contributes to this in several ways. It makes a theoretical contribution by introducing brand worlds as a branding instrument, which employs experiential marketing techniques, in the B2B context. Existing research on experiential marketing in B2B is primarily limited to trade shows as an important medium of B2B. The ultimate goal of experiential marketing is to create holistic experiences that integrate individual experiences into a holistic Gestalt. The article concludes with a review of strategic issues and a discussion of how to create an experience-driven organization. Sign up to receive personalized research and resources in, Providing customers with unique and memorable experiences to build a positive customer-brand relationship has become one of the key challenges for brand managers. As a result, approaches to experiential marketing that appeal to all the senses are attracting more and more attention. However, little is known about multisensory design. This research paper aims to investigate the role of augmented reality AR technology in marketing campaigns and its influence on consumer engagement, brand experiences and purchasing decisions. This study explores the relationship between experiential marketing, consumption emotion, revisits intention, and uses structural equation modeling to verify the relationship among the three. Literature review. Experiential Marketing is the leading tourism experience research content, brought to you by American Pine and,