LG's marketing strategies also include product placement in films, television shows, and other forms of media. By showcasing its products in popular media, LG can reach a wider audience and create a sense of belonging. This SMART goal guide can help you set more effective goals. 3. Identify your target audience and create buyer personas. To create an effective marketing strategy, you need to understand who your ideal customers are. Take a look at your market research to understand your target audience and the market landscape.