4. Summarize your main points. In your conclusion, summarize the main points of your analysis and restate your thesis. Without introducing new points such as topics or ideas that you have not already covered in the main body of your essay, summarize the overall impact that the author's rhetorical strategies likely had on the intended audience. This article explains important conceptions of rhetorical writing and provides tips for writing a first-class rhetorical analysis essay. Key concepts of rhetoric. Rhetoric is the art of writing effectively or persuasively, especially the exploitation of figures of speech and other compositional techniques to understand how they sound. A rhetorical analysis is a type of writing that examines the author's intention rather than the content of the work. Overview of Rhetorical Analysis. Good rhetorical analysis must do more than simply summarize. It should describe how advanced persuasion devices and reasoning structures are used to influence understanding and appeal. Rhetorical analysis shows how words, sentences, images, gestures, performances, texts, films, etc. that people use to communicate work, to what extent they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the public as such, discourse includes the possibility of moral ,