Semiology or semiotics is the study of signs, more precisely of the theoretical relationship between language and the signs or symbols used in the transmission of language and examines the role of signs in social life De Saussure, 1986, 15. According to the definition, the study Semiotics was first applied to linguistics which deals. A semiotic analysis is the study of the codes and conventions of signs on films. It describes a way of explaining the meaning that the public can give to the codes. It is important to note here that no object or word is meaningless. The way we grow up has taught us to constantly analyze the words around us and see the meaning of symbols and signs. Semiotics is the study of signs and symbols, particularly as elements of communicative behavior Streeter, 2005. Various industry professionals use semiotics to influence human behavior, particularly the way people take actions. decisions. A good example is the marketing and advertising industry. In suggesting a methodology, or set of guidelines, for conducting semiotic research, we are aware that similar guidelines have been suggested for other research approaches in ISinterpretive critique Myers amp Klein, 2011, mixed method Venkatesh et Al .2013 and critical realist Wynn amp Williams Wynn and Williams, MIS, Simply put, semiotics is the study of signs, in which a sign is something that stands for or stands for something else. At a very basic level, this process of representation involves three elements: a sign, an object, and an interpretant. For example, the word "apple" is a sign that represents an object that is a green or red fruit that grows.