Among the forty determinants of the selection criteria for student banks, the first ten, in ascending order, are as follows: proximity of the bank to the university recommendation by a friend numerous bank tellers, the bank has a branch on campus l The university uses the same bank, convenient location reputation of the bank, proximity of staff to students, in addition, bank marketing efforts are also seen as essential determinants among customers, bank selection decisions in Sudan Mansour , 2019. Finally, Khazeh and Decker 1992 concluded this. Journal of Bank Marketing, 25 3, Decision Criteria and. The study found that religion has a significant impact on customers' selection of banks, especially on understanding their depths. Selection criteria: The ability to demonstrate a high level of quality of customer service and management. Here is a typical example of formulating customer service selection criteria. This criterion means that the job you are applying for will involve customer-facing tasks and that management is looking for your experience. Customer segmentation concerns a part of your market. Market segmentation is more general and extends to the entire market. It creates categories based on users. It focuses on areas of the market. He. Banks' customer selection criteria could lead to poor marketing efforts Zeithaml et al. 1990. The present research also arises from the assertion that, given the importance of the Iranian banking sector, retail banks need to identify the criteria that customers consider when choosing a bank in order to plan their strategies marketing and survive in the intense competition that exists in this sector. This study aimed to examine the bank selection criteria used by bank customers in Iran. Overall, banking sector participants have increased significantly in Bangladesh. To conduct sustainable banking activities, they rely heavily on their customers. In banking, customers are not only the source of deposits but also the source of revenue. It is research that focuses on attributes that influence customers,