Incremental changes won't get us there fast enough. We have embraced sustainable innovation as a powerful engine of growth and catalyst for change – not only for our own business, but for all sectors. That's why we collaborate with innovators who help us accelerate systemic change at scale. Pricing Strategy: Nike has a value-based pricing leadership strategy that provides the customer with the best. price that the customer values, so he prices his products high because he has a niche market to serve. The sportswear industry. The global sportswear industry is dominated by Nike, Adidas, Asics and UnderArmour. The global sportswear market size is expected to reach the United States at a CAGR. 3-2026. The sportswear industry took a big hit during the pandemic, Summary. Marketing can be very profitable for a business and the success of well-known businesses is often accompanied by a successful marketing strategy. Bill Bowerman and Phil Knight founded the. 4. Diversification strategy. new markets, new products. Diversification is the riskiest growth strategy. This quadrant involves selling new products in new markets. The risk lies in your lack of knowledge of the product or the market. Despite this, diversification can often generate substantial gains. By investing in marketing campaigns featuring high-profile athletes and sponsoring major sporting events, Nike has solidified its brand's association with success, strengthening its competitive advantage. Continuous product innovation. A key part of Nike's business strategy is continuous product innovation. This aspect of growth marketing encompasses a number of marketing strategies and channels, but here are a few examples. 1. Content marketing. Create a lead-generating content marketing strategy through blog posts, eBooks, online courses, videos and more that inform, educate and engage your audience.